Kids and Online Tracking Study

  • Is your child in elementary school?
  • Does your child regularly use the Internet and surf the web?
  • Are you age 18 or older?

If so, we would greatly appreciate your help with a research study at Princeton University!

What is the study about?

We want to learn about how children ages 7-11 think about the Internet and web trackers. By learning about children’s mental models, we are hoping to design a tool to teach them about web trackers in a contextual way.

What do I have to do to participate?

  • We will ask you to fill a short (5-10 min) online survey.
  • We will ask you and your child to take part in a focus group and sketching activity along with 1-2 other children.

The focus groups will take about one hour and can occur in a private environment in a community center in the Princeton area (such as one of the libraries) or on Princeton University’s campus. Participating in our study is completely voluntary. Even if you decide to participate now, you may change your mind and stop at any time. At the end of the interviews, you will receive a $50 Amazon gift card.

I’d like to participate. How can I sign up?

What do I get out of it?

  • You will be compensated with a $50 Amazon gift card for your time.
  • With your help, we will use the information to develop more effective ways to teach kids about web trackers.

Research Team

Theodor Marcu, Princeton University

Marshini Chetty, Princeton University

For more information, please contact Theodor Marcu (