Kids and Online Advertisements Study

  • Is your child in elementary school?
  • Does your child regularly use the Internet and surf the web?
  • Are you age 18 or older?

If so, we would greatly appreciate your help with a research study at Princeton University!

What is the study about?

We want to learn about how children ages 7-11 think about the advertisements they come across on the web. We hope to better understand how best to help kids recognize advertisements of different forms on the Internet.

What do I have to do to participate?

If you decide to participate, we will ask you and your child to take part in a focus group and sketching activity along with 1-2 other children. The focus groups will take about one hour and will occur in a community center in the Princeton area (such as the Princeton Public library), on Princeton University’s campus, or in the Lower Merion area. Participating in our study is completely voluntary. Even if you decide to participate now, you may change your mind and stop at any time.

What do I get out of it?

At the end of the interviews, you will receive a $50 Amazon gift card.

With your help, we will use the information to develop more effective ways to teach kids about online advertisements.

I’d like to participate. How can I sign up?

If you would like to participate, please fill out this contact form  (

If you have any questions about participation, please contact Olivia Johnston (

Research Team

Olivia Johnston, Princeton University

Marshini Chetty, Princeton University